d) Scope of processing of personal data when you subscribe to our newsletter
In the event of subscribing to our newsletter, the recognisable data of the input mask of our subscription form are collected and processed for our own purposes. In this context, we collect the following data in order to process your inquiry:
Your e-mail address
Your first and last Name (optional)
Your preferences of how to be informed by us
In the context of the subscription, your consent is obtained (Art 6 (1) sentence 1 lit. a GDPR) and You are referred to this privacy statement in order for the above data to be processed.
Subscription to our newsletter follows a so-called double opt-in procedure. This means, that after registration You will receive an e-mail asking You to confirm your registration. This confirmation is necessary so that no one can log-in with other e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP-address.
The registration procedure is recorded on the basis of our legitimate interests pursuant to Art. 6 (1) lit. f GDPR. We want to provide a user-friendly and secure newsletter system that serves both – our business interests and the expectations of users and also allows us to provide proof of consent.
Sending of our newsletter and the performance measurement associated with it is based on the Your consent pursuant to Art. 6 (1) lit. a, Art. 7 GDPR in conjunction with § 7 (2) No. 3 German Fair Trade Practices Act (UWG) or on the basis of the legal permission pursuant to § 7 (3) UWG.
You may cancel the receipt of our newsletter at any time, i.e. by revoking your consent. You will find a link to unsubscribe from our newsletter at the end of each newsletter. We may store unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete, in order to be able to prove a previously given consent. The processing of these data is limited to the purpose of a possible defence against claims.
Our newsletter is sent out with the e-mail service provider “MailChimp”, a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of MailChimp can be viewed at https://mailchimp.com/legal/privacy/.
The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to currently comply with the European data protection level. Membership can be looked up here: https://www.privacyshield.gov/list.
MailChimp is used on the basis of our legitimate interests according to Art. 6 (1) lit. f GDPR and within the scope of Art. 28 (3) GDPR (Order Processing).
MailChimp may use recipient’s data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, MailChimp does not use the data of our newsletter recipients for contacting them or to pass the data on to third parties.
Our newsletters contain a so-called “Web-Beacon”, i.e. a pixel-sized file which is downloaded from our server when the newsletter is opened or, as we use MailChimp, from its server. When the Web-Beacon is being retrieved, certain technical information, such as Your browser type and Your operating system, as well as Your IP address and time of retrieval are initially collected.
This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked upon. For technical reasons, this information can be assigned to the recipient. However, it is neither our endeavour, nor MailChimp´s endeavour to observe individual recipients. The evaluations help us to recognize the reading habits of our newsletter recipients, to adapt our contents accordingly or to send different contents according to the interests evaluated.